Privacy Policy

Last Updated: October 15, 2023

1. Information We Collect

Personal Information

When you shop with us or create an account, we may collect:

• Identity Data: Your name, username, or similar identifier
• Contact Data: Billing and shipping addresses, email address, and telephone numbers
• Financial Data: Payment card details (processed securely through our payment partners)
• Transaction Data: Details about payments and purchases you’ve made
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
• Profile Data: Your username and password, purchases or orders, preferences, feedback, and survey responses
• Usage Data: Information about how you use our website, products, and services

Automatically Collected Information

Like most websites, we automatically collect certain information when you visit our site, including:

• IP address and general location information
• Device type and browser information
• Pages visited and time spent on our site
• Referring website addresses

2. How We Use Your Information

We use your personal information for the following purposes:

• To Process Your Orders: To manage payments, fees, and charges, and to deliver your equestrian products
• Customer Service: To respond to your inquiries and provide support for our products
• Website Improvement: To administer and protect our business and website, including troubleshooting, data analysis, and system maintenance
• Personalization: To deliver relevant website content and advertisements to you, and to measure the effectiveness of our marketing
• Security: As part of our security measures to protect our website and business, similar to how we ensure the quality and safety of our equestrian equipment
• Marketing Communications: With your permission, to send you information about new products, special offers, and other updates that might interest our equestrian community

3. Legal Basis for Processing

We process your personal information when:

• It’s necessary to perform our contract with you (such as processing your order)
• We have a legitimate business interest (such as improving our services and website security)
• We have your consent (such as for marketing communications)
• We need to comply with legal obligations

4. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties. We may share your information with:

• Payment Processors: Such as credit card companies and PayPal, to securely process your payments
• Shipping Partners: To deliver your orders, both domestically and internationally
• Service Providers: Companies that help us operate our website, conduct business, or service you, subject to strict data protection requirements
• Legal Requirements: When required by law or to protect our rights, property, or safety, or that of our customers or others

For international orders, please note that your data may be transferred to countries outside your country of residence, including the United States, where data protection laws may differ. We ensure appropriate safeguards are in place for such transfers.

5. Data Storage and Security

We implement appropriate technical and organizational security measures designed to protect your personal data, including:

• Encryption of sensitive data during transmission
• Secure storage of personal information
• Regular security assessments and monitoring
• Limited access to personal data on a need-to-know basis

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: The right to request copies of your personal data
• Rectification: The right to correct inaccurate or incomplete information
• Erasure: The right to request deletion of your personal data in certain circumstances
• Restriction: The right to request limitation of processing your personal data
• Data Portability: The right to receive your personal data in a structured, commonly used format
• Objection: The right to object to processing of your personal data in certain circumstances
• Withdraw Consent: Where we rely on consent, the right to withdraw that consent at any time

To exercise any of these rights, please contact us using the information provided at the end of this policy.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience:

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function and cannot be switched off
• Performance Cookies: Allow us to count visits and traffic sources to measure and improve site performance
• Functional Cookies: Enable enhanced functionality and personalization
• Targeting Cookies: Set by our advertising partners to build a profile of your interests

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

8. Children’s Privacy

Our website is not intended for children under 16 years of age, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the “Last Updated” date at the top of this policy.

11. Contact Us

This Privacy Policy was last updated on October 15, 2023.